Ever heard of keywords?
Do you know how to search for keywords for a website – the effective way? When it comes to keyword research, most people get it completely wrong, as they have been going wide off the mark over the years, owing to loads of inaccurate information out there.
Understanding how to find keywords for your website or blog is inevitable to achieve search engine success in terms of rankings which leads to traffic. You need to figure out how to research keywords effectively for your blog or website’s success.
**This post may contain affiliate links. I receive a small amount of compensation when you purchase by clicking on these links, which I”ll totally blow on a cup of coffee, which I promise to drink while creating more helpful content like this, y’all!**
What Are Keywords?
Keywords are the words and phrases people enter into the search bar of search engines when they are looking for something.
So let’s say, you want to find the most budget hotels to stay in New York, you will enter “cheap hotels in new york city” in a search engine like Google. So this search query that you enter in a search engine is called a keyword.
What Are Keywords Used For?
People use keywords to search for specific information on the internet, by typing these keywords in search engines like Google, Bing and Yahoo. These people are your target audience whom you want to drive to your website or a specific post on your website.
Why Are Keywords Important?
As a blog/website owner and content creator, you want relevant keywords on your website’s posts that best match what people are looking for so that they have the optimal chance of finding your content among the search results.
Keywords are a connecting link between what people are searching for online and the content you provide them as a solution to their search query.
Keywords are very important for affiliate marketers, blog & website owners, content creators and for all those who wish to drive organic traffic to their website.
Quality keywords lead to higher rankings on search engines which brings in more traffic. And more traffic means more revenue!
You can earn money online IF you get rankings. PERIOD.
- A Beginner’s Guide To Home Based Business
- How To Sell Designer Clothes Online And Start A Lucrative Home Based Business
- How To Make Money By Blogging For Beginners
- Best Websites To Start A Blog
- How To Sell Watches Online
How To Search For A Keyword: 5 Principles
I am going to explain you the entire process of keyword research in the most simple, yet effective way but only if you promise to implement what I teach you.
There are 5 principles that I follow while doing a keyword search. These are the same 5 principles you need to follow while doing keyword research for your website.
1. Low Competition: QSR (Quoted Search Results)
Keyword competition is the first metric I look for when doing keyword search. If the keyword has too much competition, I just leave it. The reason for this is that a high competition keyword will not rank me higher in the search engines and I won’t be getting any traffic.
So I always look for low competition keywords to get higher rankings. The metric I look for here is QSR – Quoted Search Results.
There is only one tool that (out of the many that I have used) that offers this piece of information in the most efficient way, and that is Jaaxy. And this is the tool I use for my keyword research.
Jaaxy gathers information from the search engines and shows you the exact number of competing pages for a particular keyword under QSR. This is your real competition!
A QSR of under 300 (i.e 300 competing pages in Google) is what you should be aiming for to get higher rankings. The closer to ZERO the better.
You can see in the above image that I have chosen the main keyword of this post “How To Search For Keywords For A Website” which has a QSR of 0. I have highlighted this with a red circle.
This means there are 0 competing pages ranked in Google for this keyword. So there’s no competition for this keyword and this post has the highest chances to get ranked on the first page in the search engines.
2. Traffic: Monthly Searches
The second metric is the amount of traffic or the average number of searches the keyword receives per month. In the above image, you can see this under the column saying Avg?
It makes no sense in trying to get rankings under a high traffic, but high competition(QSR) keyword. It won’t get ranked anyways. So who cares how much traffic it gets. So I go for certainty here. I go for a keyword if it gets over 50 searches a month.
It might seem low, but I recommend that if you are going for natural rankings (& not paid rankings) than any traffic is a good amount of traffic for you as long as it’s low competition.
Be it less than 10, 20, or 30 searches as these low volume keywords add up to get you higher rankings. Such low competition keywords with modest traffic are more relevant, convert better and grow your website pages cumulatively.
You can see in the image above that the traffic for the main keyword of this post “How To Search For Keywords For A Website” is 2831 searches monthly and it has a QSR of 0. Now that’s a great combination!
So it’s a keyword having high traffic volume (2831) and no competition (0 QSR) which makes it the best choice for the title of this post. I have highlighted this with a black circle.
3. Quality Keyword: KQI (Keyword Quality Indicator)
This is shown under the column saying KQI. The keyword quality is shown three colors:
Green = Great
Yellow = OK
Red = Poor
The keywords in green fulfill the above two criteria of Low Competition and Traffic Volume. I always go for the keywords with high quality shown in the color green and you should too.
Once you determine the quality of the keyword you can carry out the research efficiently.
I have highlighted this with a green circle in the above image.
4. SEO Score
SEO means Search Engine Optimization. An SEO Score is based on all the above factors like Competition, Traffic Volume and Keyword Quality. The higher the SEO score, the more likely you will get ranked on the first page of search engines.
So make sure you choose a keyword with the highest possible SEO score combining all the above mentioned criterion.
I have highlighted this with an orange circle in the above image.
5. Makes Sense: Be Grammatically Correct
It’s very important that your keyword makes sense grammatically. Using a grammatically incorrect keyword will change the meaning and context of your post topic.
Grammatical errors are the last thing search engines want while ranking the pages of your website and it might even drive wrong traffic that’s not relevant to your page.
For eg., if you run a sports goods shop and want to rank under “new sports clubs”. Here if you are not careful, you might end up getting traffic interested in finding a new club to dance on a Saturday night!
Not what you want, do you?
You can even look at the title of this post that you are reading. My title has a clear meaning, makes sense grammatically without confusing my target audience and my main keyword “How To Search For Keywords For A Website” fits naturally within the title.
The keywords you choose must make sense to the readers because we write content for our audience, not search engines!
So, To Sum It Up…
You can see in the above image that I started searching for the main keyword of this post by entering the search term “how to search keywords”. You can see the search results for this keyword in the first row.
But then I chose the keyword “how to search for keywords for a website” as a title of this post. Why?
The reason is simple. Even though both keywords meet my 5 basic principles, this keyword has a decent traffic volume of 2831 with no competition (0 QSR), compared to the previous keyword, which has a massive 6703 traffic volume but has 87 QSR (competing websites). Also, this keyword “how to search for keywords for a website” gives a bit more information about searching keywords in regards to a website to my target audience.
Simple, isn’t it?
Ready To Try For Yourself?
So now it’s your turn!
Try searching for a few keywords of your choice that matches the topic or niche of your website in the search tool below. Make sure you follow my 5 search principles and I bet you will be super successful going forward.
The Best Keyword Tool For SEO: Jaaxy
Over 500 million brand new keywords are searched every day in Google alone!
This is an eternal truth of the keyword industry. To effectively leverage the billions of existing keywords, you need a powerful keyword tool like Jaaxy that can take you to unseen depths of this massive sea of keywords.
With Jaaxy, you can save several hours that you spend on research activities, which gives you more time to do what you do best: work on your business!
These are few of the many features of Jaaxy:
- Free Plan with no time limit! It’s limited to 30 Keyword Searches, 20 Search Results, and 30 SiteRank Analysis Scans. That’s more than enough to get a feel for the tool and know everything you want.
- Jaaxy is the industry’s only keyword research tool, developed by affiliate marketers for affiliate marketers.
- With a growing database of 100’s of MILLIONS of keywords, Jaaxy is the most advanced and useful tool in the world for managing all the aspects of your website, keywords, competition, and market research.
- It offers accurate data on traffic, competition, and domain insights into billions of keywords.
- Find unique and untouched keywords that you can use to scale your SEO and PPC campaigns to new heights.
- Save, store, share, export and manage all of your keyword research activities with the keyword management platform at Jaaxy.
- Brainstorm, Affiliate Search, and Alphabet Soup platforms in Jaaxy will give you true insights into brand new niches having little or no competition.
- Monitor and track your or ANY other website’s rankings in Google, Bing & Yahoo, with SiteRank, a platform exclusive to Jaaxy
- Unleash 100 high-quality domains like .com, .net and .org for every single keyword.
- Have unmatched access to the three major search engine’s data (Google, Bing, and Yahoo) as it’s pulled directly within Jaaxy, offering you a 99% coverage for all of your searches.
If you have any questions about finding quality keywords for your website or blog feel free to ask them in the comments section below. I will be happy to help you out.
You can also leave any of your comments, feedback and suggestions regarding keyword research or Jaaxy.
Remember – The more we share the more we get. So do not forget to share this article on Pinterest and your favorite social media hangouts.