Do you know – How To Sell Watches Online – is a term being frequently searched by thousands of people on the internet every month. So what do you get from this? It’s a complete no brainer I guess!
This clearly means selling watches is a much sought after way to make money for thousands of people around the world. The watches you sell can be used, pre-owned, antique, vintage or brand new.
You can sell a wide range of watches – pocket and wrist watches, men’s and women’s watches, dive watches, aviator watches, field watches and smart watches. You can sell it as a fashion accessory or even as a useful device for athletes.
So yes, you too can make money selling watches online as its already a full time business for many smart sellers.
Can you guess how many watches are sold in a year?
It’s a staggering 1.2 billion watches sold around the world every year!
More number of customers are finding it easy to shop online which makes online retail one of the most lucrative markets today. The technology is easy and cost effective to use even if you have no experience of running a website.
It’s a great business to start if you are ready to learn a few basics and love style and fashion. As the cost of watches is low, you can build a profitable business sooner than you can think.
**This post may contain affiliate links. I receive a small amount of compensation when you purchase by clicking on these links, which I”ll totally blow on a cup of coffee, which I promise to drink while creating more helpful content like this, y’all!**
How To Start Selling Watches Online
1) Wholesale Distributor
You will need a continuous supply of watches that you can buy in bulk for a discounted price, which you can then sell for a profit. So your first step will be to look for a reliable wholesale distributor. Online auctions are also the easiest and best places to buy and sell watches.
New models of watches keep getting launched regularly and wholesalers and distributors like to sell out watches at highly discounted prices to clear the way for new models and to move inventory.
The things you will have to look for in a wholesale distributor is –
- The reputation of the wholesaler in terms of trustworthiness and reliability and
- Will you be able to make enough profit after paying the price for buying in bulk?
AliExpress is the easiest way to connect with watch suppliers around the globe, where you can pick and choose the best products to sell. Most popular watches are sold between $2 and $7 on AliExpress. You can easily sell them for $17 to $30. You can sell watches with higher costs for more.
Watches with higher costs can be sold for more. While pricing your items make sure you take into account your branding and choose a price that best fits the budget of your target audience.
Tip: You may find AliExpress quite overwhelming as they list so many products. So while selecting your product, sort your search results by “Most Ordered”. This will give you a general idea of what’s selling and what’s popular by putting the best sellers at the top of the list.
Make sure the watch you are buying is not a fake as fakes are the biggest threat in buying and selling watches. You can identify a fake by poorly embossed logos on the dial, chronometer bezels that don’t rotate, haphazardly etched serial numbers and mismatched case backs.
2) Create a Brand with an E-commerce Ready Website
It’s important to choose the right platform to build your website to create your own brand.
You will have to incorporate unique features within your website like taking online payments, shopping carts, displaying and editing high resolution images, creating gift sets and integrating your website with social media.
You will also need to create your Brand Name, Brand Logo, Themes and Website Design that fits with the type of watches you want to sell to your target audience.
As you know, all companies, organizations and small or large businesses have a website in this day and age. Having a website is the most important aspect of running any online or offline business today.
A website is the face of your business which helps you build trust with your target audience and give professional value to your brand.
Go through my post- Best Websites To Start A Blog to find out the best platforms to build your website.
Selling watches via a website will save your time and processing costs as you don’t have to spend anything extra for marketing as its managed by your marketplace website.
If the products you sell are high quality, your customers will give good reviews on your website and in no time you will establish a unique, high-value brand.
Does this sound too much, especially the website creation part?
We are in the age of technology and it just takes less than 60 seconds to build your own website. You don’t have to be a website designer or need to know coding or any other technical stuff.
You can build your own brand website in less than a minute and start selling with Wealthy Affiliate for free. They will even train you on all the important stuff for growing your online business in their step by step training on how to market and sell your products online and serve as a one-stop solution for all your online business needs.
It’s that easy peasy creating your own brand website.
Marketing is very important for you to spread the word among your target audience about your online watch selling business.
You can market the products of your brand website through Search Engine Optimization (SEO), by getting listed on Product Feeds and by integrating Social Media like Facebook, Instagram, Twitter & Pinterest in your website.
Facebook and Instagram are favorite choices for many of the top watch brands.
With Instagram’s ‘shoppable post’ feature your customers have the option to buy your products directly from your Instagram profile, without them having to go to your website.
When people tap to view a product tag on your post or a product sticker in your Instagram story, they will see an image of the product, a brief description of the product, how much the product costs and a link where they can buy the product.
Cool, isn’t it?
As your business grows, you can even choose influencers which you think will best represent the brand. These influencers will take lifestyle shots of your watches to increase your Instagram followers which will result in more sales.
For eg. pictures of watches with breathtaking natural views would be ideal if you sell watches as an outdoor lifestyle accessory.
Connecting with international influencers to take such pictures will make your brand look like an internationally successful brand.
You should also consider Facebook Ads as they work really well in the watch selling niche. Don’t forget to use your influencer pictures in Facebook Ads. This will help you get sales from impulse buying.
Finally, having a customer referral program will also get you more sales. Here customers who have purchased from you will refer their family and friends and you will pay them a commission for those referrals that convert to sales.
You can even think of having a refund policy and a limited warranty to build trust with your customers.
Sell or Promote Luxury Watch Brands
So far I have mentioned how you can get your stock of watches from suppliers and how to sell it for profit. This involves purchasing of stock, storing, maintaining inventory and dealing with all other aspects of customer purchase and also providing before and after sales service to your customers.
If this seems to be too much of a hassle for you, then you should go for selling or promoting established watch brands.
Here you don’t need to:
- Buy any stock from suppliers
- Manage any inventory
- Do the shipping or returns
- Deal with any customer complaints and issues, and above all
- Have a minimum capital to start with.
Like the sound of it? I am sure you do!
The answer is – AFFILIATE MARKETING where you will be promoting popular watch brands.
You will have to join the affiliate programs offered by various watch brands. You will be given a unique affiliate link including a unique affiliate ID by each of the brands you partner with. When someone clicks on this affiliate link to purchase a watch from a brand website it will earn you a commission.
All the sales coming from you will be tracked and identified through your unique affiliate link to pay you the commissions. You can promote as many brands as you can with affiliate marketing.
So in this case you will have to join the affiliate programs of the famous watch brand and promote these watch brands for which you will earn commissions. Customer complaints and issues, deliveries, returns and everything else will be handled by the merchant brand you partner with. Great, isn’t it?
Do you Know?
E-commerce market is expanding at a higher rate than before. Increased number of customers are choosing to buy online as it saves lots of valuable time, money, energy and fuel! The products are delivered to their doorsteps and they don’t have to stand in long queues or face parking issues.
The way in which consumers shop has changed tremendously in the past few years and this trend is going to grow at an unbelievable rate. Several studies have projected that the worldwide retail e-commerce sales will reach a record high by 2021.
E-commerce businesses are anticipated to grow a staggering 265% growth rate, from $1.3 trillion in 2014 to $4.9 trillion in 2021. This shows a steady upward trend in future with no signs of decline.
Global e-commerce sales have been gradually eating up the worldwide retail market. E-commerce sales will account for 17.5% of the total global retail sales by 2021.
So, what do you get from this?
Won’t you like to have your own piece of the pie of this ever-growing market to create a successful online home based business through affiliate marketing?
Not just watches, you can promote millions of products and services without spending a dime, as 9 out of 10 products have affiliate programs that you can join. You just have to find something that you truly love, like a hobby or a passion and create a niche out of it.
- If you are a stay at home mum looking after kids and know a good deal about babies needs, you can promote baby stuff like diapers, baby food and baby clothing
- If you love traveling you can promote travel accessories like travel bags, travel bottles, travel adapters and much more
- If you are into health and well-being than you can promote health supplements, weight loss products and such.
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Whether you want to start selling watches, promote any of the millions of available products or sell your own products, I recommend you take the state of the art training provided by Wealthy Affiliate, the top affiliate marketing training platform.
This will catapult the chances of success of your online business as its a task oriented training based on earn while you learn model.
They have been here since 14 years and every month 10,000+ new online businesses are built with Wealthy Affiliate.
People from 193 countries who once knew nothing about affiliate marketing are making a big deal of money by following the training at Wealthy Affiliate and promoting millions of products including their own products.
The best part is that you can join for free in which you will get 2 Free Websites, 20 Free Training Lessons including Step by step guidance which will help you monetize your website by building a brand.
Read my detailed Wealthy Affiliate Review.
My Final Word…
Selling watches online is definitely a great business idea to start your online home based business. You are not the first one to do this but with little help, elbow grease and hard work you can get your own little share of the huge opportunity the online world has on offer.
It’s so huge that even with this tiny little share you can make full time online income from your home.
If you want to start a home-based business you should go through my post – A Beginner’s Guide To Home Based Business for everything you need to know to start from scratch.
I have already given you a full blueprint of the roadmap to start your online business of selling watches so that you don’t have to go researching elsewhere.
So, now its you who have to take ACTION.
You have access to all the help and tools online. You just have to put in the time, hard work and efforts initially and you will create your very own successful online business of selling watches in no time.
Come – Join the Party!
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What are your thoughts on starting the online business of selling watches?
Have you ever tried it or do you know anyone who has?
If yes how was the experience? Can you please share it with our readers?
I would love to hear from you and encourage you to leave your valuable comments, questions and opinions in the comments section. I will get back to you in no time!