How To Sell Watches Online &  Build A Rewarding Home Based Business

How To Sell Watches Online & Build A Rewarding Home Based Business

How To Sell Watches Online

Hello there!

Do you know – How To Sell Watches Online – is a term being frequently searched by thousands of people on the internet every month. So what do you get from this? It’s a complete no brainer I guess!

This clearly means selling watches is a much sought after way to make money for thousands of people around the world. The watches you sell can be used, pre-owned, antique, vintage or brand new.

You can sell a wide range of watches – pocket and wrist watches, men’s and women’s watches, dive watches, aviator watches, field watches and smart watches. You can sell it as a fashion accessory or even as a useful device for athletes.

So yes, you too can make money selling watches online as its already a full time business for many smart sellers.

Can you guess how many watches are sold in a year?

It’s a staggering 1.2 billion watches sold around the world every year!

More number of customers are finding it easy to shop online which makes online retail one of the most lucrative markets today. The technology is easy and cost effective to use even if you have no experience of running a website.

It’s a great business to start if you are ready to learn a few basics and love style and fashion. As the cost of watches is low, you can build a profitable business sooner than you can think.

**This post may contain affiliate links. I receive a small amount of compensation when you purchase by clicking on these links, which I”ll totally blow on a cup of coffee, which I promise to drink while creating more helpful content like this, y’all!**

How To Start Selling Watches Online

How you can start selling watches online

1) Wholesale Distributor

Buy watches in bulk from a wholesale distributor and sell for a profit

You will need a continuous supply of watches that you can buy in bulk for a discounted price, which you can then sell for a profit. So your first step will be to look for a reliable wholesale distributor. Online auctions are also the easiest and best places to buy and sell watches.

New models of watches keep getting launched regularly and wholesalers and distributors like to sell out watches at highly discounted prices to clear the way for new models and to move inventory.

The things you will have to look for in a wholesale distributor is –

    • The reputation of the wholesaler in terms of trustworthiness and reliability and
    • Will you be able to make enough profit after paying the price for buying in bulk?

AliExpress is the easiest way to connect with watch suppliers around the globe, where you can pick and choose the best products to sell. Most popular watches are sold between $2 and $7 on AliExpress. You can easily sell them for $17 to $30. You can sell watches with higher costs for more.

Watches with higher costs can be sold for more. While pricing your items make sure you take into account your branding and choose a price that best fits the budget of your target audience.

Tip: You may find AliExpress quite overwhelming as they list so many products. So while selecting your product, sort your search results by “Most Ordered”. This will give you a general idea of what’s selling and what’s popular by putting the best sellers at the top of the list.

Make sure the watch you are buying is not a fake as fakes are the biggest threat in buying and selling watches. You can identify a fake by poorly embossed logos on the dial, chronometer bezels that don’t rotate, haphazardly etched serial numbers and mismatched case backs.

2) Create a Brand with an                E-commerce Ready Website

Create a Brand with an E-commerce Website

It’s important to choose the right platform to build your website to create your own brand.

You will have to incorporate unique features within your website like taking online payments, shopping carts, displaying and editing high resolution images, creating gift sets and integrating your website with social media.

You will also need to create your Brand Name, Brand Logo, Themes and Website Design that fits with the type of watches you want to sell to your target audience.

As you know, all companies, organizations and small or large businesses have a website in this day and age. Having a website is the most important aspect of running any online or offline business today.

A website is the face of your business which helps you build trust with your target audience and give professional value to your brand.

Go through my post- Best Websites To Start A Blog to find out the best platforms to build your website.

Selling watches via a website will save your time and processing costs as you don’t have to spend anything extra for marketing as its managed by your marketplace website.

If the products you sell are high quality, your customers will give good reviews on your website and in no time you will establish a unique, high-value brand.

Does this sound too much, especially the website creation part?


We are in the age of technology and it just takes less than 60 seconds to build your own website. You don’t have to be a website designer or need to know coding or any other technical stuff.

You can build your own brand website in less than a minute and start selling with Wealthy Affiliate for free. They will even train you on all the important stuff for growing your online business in their step by step training on how to market and sell your products online and serve as a one-stop solution for all your online business needs.


It’s that easy peasy creating your own brand website.

3) Marketing

Marketing products of your online business

Marketing is very important for you to spread the word among your target audience about your online watch selling business.

You can market the products of your brand website through Search Engine Optimization (SEO), by getting listed on Product Feeds and by integrating Social Media like Facebook, Instagram, Twitter & Pinterest in your website.

Facebook and Instagram are favorite choices for many of the top watch brands.

With Instagram’s ‘shoppable post’ feature your customers have the option to buy your products directly from your Instagram profile, without them having to go to your website.

When people tap to view a product tag on your post or a product sticker in your Instagram story, they will see an image of the product, a brief description of the product, how much the product costs and a link where they can buy the product.

Cool, isn’t it?

As your business grows, you can even choose influencers which you think will best represent the brand. These influencers will take lifestyle shots of your watches to increase your Instagram followers which will result in more sales.

For eg. pictures of watches with breathtaking natural views would be ideal if you sell watches as an outdoor lifestyle accessory.

Connecting with international influencers to take such pictures will make your brand look like an internationally successful brand.

You should also consider Facebook Ads as they work really well in the watch selling niche. Don’t forget to use your influencer pictures in Facebook Ads. This will help you get sales from impulse buying.

Finally, having a customer referral program will also get you more sales. Here customers who have purchased from you will refer their family and friends and you will pay them a commission for those referrals that convert to sales.

You can even think of having a refund policy and a limited warranty to build trust with your customers.

Sell or Promote Luxury Watch Brands

You Can Sell or Promote Established Watch Brands

So far I have mentioned how you can get your stock of watches from suppliers and how to sell it for profit. This involves purchasing of stock, storing, maintaining inventory and dealing with all other aspects of customer purchase and also providing before and after sales service to your customers.

If this seems to be too much of a hassle for you, then you should go for selling or promoting established watch brands.

Here you don’t need to:

    • Buy any stock from suppliers
    • Manage any inventory
    • Do the shipping or returns
    • Deal with any customer complaints and issues, and above all
    • Have a minimum capital to start with.

Like the sound of it? I am sure you do!

The answer is – AFFILIATE MARKETING where you will be promoting popular watch brands.

You will have to join the affiliate programs offered by various watch brands. You will be given a unique affiliate link including a unique affiliate ID by each of the brands you partner with. When someone clicks on this affiliate link to purchase a watch from a brand website it will earn you a commission.

A detailed guide to sell watches online and make money.

All the sales coming from you will be tracked and identified through your unique affiliate link to pay you the commissions. You can promote as many brands as you can with affiliate marketing.

So in this case you will have to join the affiliate programs of the famous watch brand and promote these watch brands for which you will earn commissions. Customer complaints and issues, deliveries, returns and everything else will be handled by the merchant brand you partner with. Great, isn’t it?

Do you Know?

E-commerce market is expanding at a higher rate than before. Increased number of customers are choosing to buy online as it saves lots of valuable time, money, energy and fuel! The products are delivered to their doorsteps and they don’t have to stand in long queues or face parking issues.

The way in which consumers shop has changed tremendously in the past few years and this trend is going to grow at an unbelievable rate. Several studies have projected that the worldwide retail e-commerce sales will reach a record high by 2021.

E-commerce businesses are anticipated to grow a staggering 265% growth rate, from $1.3 trillion in 2014 to $4.9 trillion in 2021. This shows a steady upward trend in future with no signs of decline.

Global e-commerce sales have been gradually eating up the worldwide retail market. E-commerce sales will account for 17.5% of the total global retail sales by 2021.

So, what do you get from this?

Won’t you like to have your own piece of the pie of this ever-growing market to create a successful online home based business through affiliate marketing?

Not just watches, you can promote millions of products and services without spending a dime, as 9 out of 10 products have affiliate programs that you can join. You just have to find something that you truly love, like a hobby or a passion and create a niche out of it.

For eg.

    • If you are a stay at home mum looking after kids and know a good deal about babies needs, you can promote baby stuff like diapers, baby food and baby clothing
    • If you love traveling you can promote travel accessories like travel bags, travel bottles, travel adapters and much more
    • If you are into health and well-being than you can promote health supplements, weight loss products and such.

Related Posts:

Whether you want to start selling watches, promote any of the millions of available products or sell your own products, I recommend you take the state of the art training provided by Wealthy Affiliate, the top affiliate marketing training platform.

This will catapult the chances of success of your online business as its a task oriented training based on earn while you learn model.

They have been here since 14 years and every month 10,000+ new online businesses are built with Wealthy Affiliate.

People from 193 countries who once knew nothing about affiliate marketing are making a big deal of money by following the training at Wealthy Affiliate and promoting millions of products including their own products.

Start Your Online Business With Wealthy Afilliate

The best part is that you can join for free in which you will get 2 Free Websites, 20 Free Training Lessons including Step by step guidance which will help you monetize your website by building a brand.

Read my detailed Wealthy Affiliate Review.

My Final Word…

Selling watches online is definitely a great business idea to start your online home based business. You are not the first one to do this but with little help, elbow grease and hard work you can get your own little share of the huge opportunity the online world has on offer.

It’s so huge that even with this tiny little share you can make full time online income from your home.

If you want to start a home-based business you should go through my post – A Beginner’s Guide To Home Based Business for everything you need to know to start from scratch.

I have already given you a full blueprint of the roadmap to start your online business of selling watches so that you don’t have to go researching elsewhere.

So, now its you who have to take ACTION.

You have access to all the help and tools online. You just have to put in the time, hard work and efforts initially and you will create your very own successful online business of selling watches in no time.

Good Luck!

Come – Join the Party!

Did you enjoy this post? If yes, do share it on Pinterest and your favorite social media platforms. Remember, sharing is caring!

What are your thoughts on starting the online business of selling watches?

Have you ever tried it or do you know anyone who has?

If yes how was the experience? Can you please share it with our readers?

I would love to hear from you and encourage you to leave your valuable comments, questions and opinions in the comments section. I will get back to you in no time!



  1. Henderson

    Selling wrist watches seem to be a niche that has so much potential but unfortunately, I already have a niche that I am so much into right now. I have a friend though who I am very sure will be very interested in making money through this because he has a very big passion for watches. The great idea on using AliExpress is very cool. One can make so much by getting in bulk from that wholesaler. Sounds very profitable.

    1. Hi Henderson,

      Great to know that you already have a niche of your own. All the best with that.

      You can refer this post to your friend as he is passionate about watches and can turn his passion into a business.

      Please let me know if I am of any help.

      Thanks Nick

  2. Rodarrick

    Hello Nick, this is actually very making sense right now because not a lot of people would ever consider selling watches and most people end u buying watches. This is like a complete blueprint and guide that can guide even a dummy to make money online by selling wristwatches. i checked Aliexpress out and compare the prices with some of the watches I had bought and I realised that you are very spot on and right. Thanks

    1. Hey Rodarrick,

      Thanks for the great work you put in by visiting AliExpress and doing price comparison for some watches.

      Its such simple stuff that gives you an idea that how profitable the watch niche actually is.

      Much appreciated.


  3. drinkteahub

    This is a great introduction to selling products online, and not just watched, but any and all products. I think you’re right, affiliate marketing seems like much less stress and difficulty than sourcing and selling products directly. A lot of really good practical information here, thanks very much indeed for sharing this.

  4. Benson

    Being an affiliate is quite simple and I can boldly say its one of the nicest means of making money online today. selling watches can is a bit easy because there are some brands that can’t go out of the market anytime soon so one would only have to make sure you are selling the right brand and build your site to be really good and trusted. I am yet to start my online business and i would be considering this niche .

    1. Hi Benson,

      Watch niche is definitely something you should be looking into.

      Also, there are some other posts on my website which can help you select a niche to start an online home-based business.

      I am sure you will find this really helpful to zero in on a niche product or a service through which you will be able to lay a rock-solid foundation of your online business.

      All the best with your online business.


  5. Nuttanee

    That is a fun fact that I did not know! I have no idea that many people wanted to sell watch online that bad. I thought it would be like “How to become an influencer” or something. In my opinion, if you are new to sell anything online, you might want  to start with affiliate marketing. The E-Commerce is great but you have to be careful and there are so many paper works. If you own a business before definitely E-Commerce is for you. However, I think if you start by having a website and do reviews on your favorite watch especially the classic ones like Cartier or Chopard ( Happy Diamond is my favorite ) you will gain popularity and you can actually convert those people. I think watch is a great niche, we all love it and I have to say I love all those high end brands. Some people invest in classic watches believe it or not. This is a great idea, I might consider giving it a try 🙂

    1. Hi Nuttanee,

      Thanks for your detailed opinion on the watch niche.

      Some of the inputs you shared in your comment are quite insightful for our readers.



  6. Hanlie

    Making a simple niche sound like a lucrative business, excellent. Showing the steps in an easy, understandable way to create an online business. I feel many people who will read this post will start focusing on their own niche. Giving ideas on possible niche products, other than amazon.  Thanks for the information. Giving me new ideas in my own business. 

    1. Thanks for taking out the time to visit my website and read my post.

      All the hard work and efforts I put into creating this post come to fruition when people like you get new business ideas from my post.

      Now that’s what I call -Mission accomplished!


  7. Travis

    I have a friend at work that always talks about selling watches, I thought he was just talking. I had not idea that the watch selling business was so big! I am going to share this with him, I do not know if he is familiar with the affiliate marketing that can be used along with selling the watches. I may want to look into this as well, had now idea how lucrative this could be! Thank you for the information!

    1. Hi Travis,
      Now that you have realized the potential of selling watches you can surely share this post with your friend. I am sure he is going to love this as it’s his area of interest.

      Get in touch with me if you need a helping hand with anything.


  8. Pamela Arsena

    I can understand where watches would be a very profitable niche as I just purchased my first Michael Kors watch which I cherish.  I love the idea of affiliate marketing vs drop-shipping because with affiliate marketing you don’t have to package, ship or process customer returns.  Moreover affiliate marketing allows people to work with well established reputable distributors. 

    1. Hi Pamela,

      Thanks for sharing your experience of your recent purchase of Michael Kors watch and sharing your views
      about how you find affiliate marketing better than dropshipping.


  9. Jordan Smith

    Right here is the right website for anybody who wishes to know more about this topic. You understand so much that its almost hard to argue with you (not that I really would want to…lol). In wealthy affiliate I’ve learnt some marketing skills that I’ve being enjoying for almost a year now.

    Awesome write up Nick.

  10. Judy

    Thanks for a great post! I never would have considered selling watches if I didn’t read this first. I think it’s an excellent idea and it can blend in with my brand beautifully. While some may think that wearing a traditional watch is out of style I think that now more than ever people are ready to put their phones down and embrace time the old fashioned way. It’s not healthy to be constantly looking at your phone and there’s more evidence showing up that wearable devices can pose health risks. Thanks again for opening my eyes to a new possibility! 

    1. Hey Judy,

      It feels great to know that my post has opened your eyes to a new possibility of selling watches and it even blends with your brand successfully.

      I wish you lots of success ahead of selling watches.

      All the best


  11. Scott Hinkle

    Thank you for this excellent post!

    I really appreciate how you brought a product to the table.  Too many times I see people getting stuck on what to promote or sell.  Honestly, watches weren’t even on my radar but I can’t believe how many are sold every year.  Why didn’t I think of it?!

    Although there are many ways to go about selling watches, I think, at least at the start, that I should focus on the Affiliate Marketing avenue.

    Thank you for also helping me see how easy it is to start an affiliate marketing business.  There are so many benefits, one of the biggest of which is not having to have an inventory of my own.  That’s just great for low-cost entry.

    Thanks again,


    1. You are right Scott. Many people wanting to start an online business find it really hard to choose the type of products they can promote or sell.

      This post was intended to give them a great product idea of selling watches as they are in great demand all over the world and the watch niche also offers a huge earning potential.



  12. KingAndrea

    The rate at which watch market is rising is so surprising and also interesting because many people now take comfort in buying new watch to add to their shelves. Thanks for sharing this effective and practical guide on how to sell watches online, I’m an affiliate marketer and I promote a couple of products but not watches, i think it’ll be nice to add it to my list. Thanks for the help.

    1. You are welcome Andrea.

      It will be a great idea to add watches to the existing list of products you sell. As you are an affiliate marketer you can even think of building websites solely dedicated to selling watches.

      Good luck selling watches.


  13. Randy Levy

    I have tried this type of business before. It’s called droppshipping , the potential is huge, and the competition as well.  I think the business model really works when your targeted audience is from the United States. Because the shipping fees to States is very low, and it takes it one week for the product to be shipped.  And the system doesn’t effectively work elsewhere. 

    1. Hi Randy,

      Thanks for sharing your experience.

      There are a plethora of products (including watches) that are bought, sold and delivered internationally on a daily basis. Also, the growing presence of wholesale distributors like AliExpress, Amazon, etc. in so many countries makes the shipping process less of a hurdle in growing your business.

      Also what you said about shipping issues makes a good case for someone to consider the affiliate marketing model to sell watches or even other products as you don’t have to deal with shipping.

  14. Antonio

    Hi Nick

    Thank you for this very detailed article on how to set up a business selling watches or to use affiliate marketing to promote watches from other business. Selling something from scratch seems like a hard and difficult task, as you  have to choose wisely. If you get it right you will do well, if you choose poorly you can make serious loss. It is not for those of a weak disposition. If you have a choice I  would go the affiliate marketing route, as it seems to be loss costly and more easier to do. You must know the ins and outs of watches as well, which can be off-putting to  some.

    How do you avoid the pitfalls when buying watches, so you are not buying inferior or scam products?



    1. Hi Antonio,

      Thanks for bringing up the issue of inferior or fake watches.

      Fakes are a big threat to buying and selling watches. However, you can determine a fake by poorly embossed logos on the dial, chronometer bezels that don’t rotate, mismatched case backs and haphazardly etched serial numbers recognizing which are all perfect signs to identify a fake watch.

      Also, you should check the movements that go with each watch. An unsigned Chinese movement in a Swiss watch is an obvious sign of a fake.

      This is the same reason I have insisted on the trustworthiness of the wholesale distributor you will choose to get your supply of watches, in my post. If you get the basics and a few simple things right then its normally that big an issue that you will face.

      Hope this answers your question.


  15. JJ

    I enjoyed this post, because I am looking into finding products to sell online. It is interesting to note that so many watches are sold around the world. This article sets out what to look for and the steps to getting things set up and organised. I agree, information from Ali express can be overwhelming. I also like the affiliate marketing possibility. I am now motivated to get into this business with the tools you suggested. Thank you

    1. Hi JJ,

      It’s great that my article has motivated you to get into the business of selling watches with the tools U have suggested in my article.

      Keep us updated on your progress.

      Wishing you all the success ahead.


  16. John

    As a member of wealthy affiliate myself I can boldly say that it will be easy for anyone to make money online through selling wristwatcg=hes. I myself bought a wristwatch online quite recently so I am sure that many people are online to buy them so it will be really great for a person to take the chance and sell them online. definitely, customers will come knocking on your website to buy. Good work!

    1. Nick

      Hi John,

      It’s great to know that you are already a member of Wealthy Affiliate have recently bought a watch online. Increased number of consumers are finding it easy to buy online as it saves time, money and fuel.

      Thanks for sharing your experience with my readers.


  17. Gaurav Gaur

    Hi, Nick.
    Thanks for sharing the information on how to sell watches online.
    You suggested two options – either go through E Commerce like AliExpress or go for the Affiliate Marketing. After going through the entire pros and cons – I personally feel that Affiliate Marketing is the best option as it does not include heavy input of money to start with. Making a nische website is easy to promote and sell what we want. Thanks for the insight again.
    Warm Regards,
    Gaurav Gaur

    1. Hi Gaurav,

      Most people today prefer affiliate marketing over traditional e-commerce for starting such type of business owing to the unique advantages it offers. It’s much more easier to start selling watches online with affiliate marketing and there is no cap on the number of watch brands you can promote and on the money you can make.

      The only infrastructure you need is a computer or laptop with an internet connection and a beginner-friendly affiliate marketing platform like Wealthy Affiliate that can train you building your online business from scratch.

  18. Bella

    This is more like an untapped into booming market and when I was reading through this, the business oriented part of me was demanding for more than just the ordinary and that I should venture into this. I could literally see the potentials in selling watches because people will keep on buying it as it has become a necessity for our appearance to be completed. Wow! seeing the prices some watches are sold for and how much gain that could literally be on them is really making me feel great already. Thanks for sharing this out.

    1. Hi Bella,

      Selling watches is does give you a profit margin and therefore you should seriously think about starting this business. It will be wise to start along with your current job or occupation and as your business starts growing you can become fulltime.

      Just make sure you strike a good deal to buy watches in bulk from a good supplier as it will increase the amount of profit you make.

      If you are thinking of promoting watch brands through affiliate marketing than the holiday season, Black Friday, Cyber Monday and Christmas is the best time of the year as its peak season where you will be able to make more sales and profit.

      All the best


  19. Shelley

    I like the feeling of combining affiliate marketing and E-commerce together. I was actually bothered while reading through before on how to get the bigger watches with brands rather than getting the little ones but then, when you addressed the issue of marketing, I felt at peace once more and now, I do not have anything keeping me off it again. Thanks 

    1. Nick

      Hi Shelley,

      Thanks for your comment.

      Affiliate marketing and E-commerce is indeed a great combination as you can promote millions of brands from the comfort of your home without storing.
      The best thing about this is that all the storage, shipping, deliveries, customer issues and complaints are dealt with by the merchant brand you affiliate with.

      Good luck


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